Choza is a brand new video content format based on the most popular in Russia social network Vkontakte. I created identity for the product and the application. The key idea behind identity was placing visual content right into the text, as the product is all about live video calls in the messaging app.

The name of the product is translated from Russian like «WHAT THE...» so I decided to put in logo different icons, and their meaning depends on a story that you’re going to explore.